Little Shushwap Lake Market Analysis

Project Description

Our team undertook a market opportunity analysis to examine the potential for both tourism and second home land uses on the shores of Little Shsuwap Lake. The analysis included a competitive review of existing tourism options in the area, review of tourism trends, local tourism drivers, and visitor profiles, as well as short and medium-term tourism forecasts. Ultimately the study provided recommendations on how the Band could leverage their existing tourism assets (hotel and golf course) while mitigating long-term risk.

Client

Little Shuswap Lake Indian Band

Urban-Systems-LittleShuswap

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