Vibrant Communities Speaker Series – Revitalizing Downtown Edmonton – Video
Two years ago, the City of Edmonton took a risk. Abandoning tradition, they selected an entrepreneur, Brad Ferguson (@EEDC_Brad), as the fifth CEO of Edmonton Economic Development Corporation (EEDC), the City-owned agency responsible for stewarding economic growth in the Greater Edmonton Region.
On day one, Brad redefined EEDC’s objective: the Greater Edmonton Region is to outperform every other economic jurisdiction in North America consistently over the next 20 years, regardless if the price of oil is $140 or $40. He rebuilt leadership capacity throughout the organization, which is now responsible for Edmonton Tourism, Enterprise Edmonton, the Shaw Conference Centre, the Edmonton Research Park, Make Something Edmonton, Startup Edmonton and — as a joint venture partner — TEC Edmonton.
Economic development is a team sport, powered by a unified voice and a culture of winning. That’s what Brad brings to the job every day.