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A new twist on an old idea – How collaborative consumption strengthens community

April Rinne highlights growth of collaborative consumption in cross-Canada tour

April Rinne wants us to start talking about the collaborative economy. Even if you’re not sure what that means, chances are you’ve already participated in it.

The chief strategy officer of Collaborative Lab, recently spoke on a cross-Canada tour co-sponsored by Social Innovation Generation about how new economic models are breaking ground to improve the utilization and sharing of resources — things like idle cars, empty beds or tools that would otherwise be collecting dust. This is the sharing economy — a fancy way to describe the act of knocking on the neighbour’s door to borrow a hammer. Except that now, digital technology enables this kind of sharing on a whole new scale.

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